We all know, our quinoa reaches around the world. Now a chain of fast food is the showcase for the customers.
The fast food chain McDonald’s in Germany has been using the Peruvian quinoa in the development of its innovative veggie burgers, called “Veggie Clubhouse” to offer their customers the option of a healthy and nutritious product.
Peruvian quinoa exports to Germany reached in the first half of 2015 to US $ 3.1 million, an increase of 14.1% over the same period last year
In order to publicize its new product McDonald’s Germany began an ambitious marketing campaign, with which, expects to attract the growing number of consumers and vegetarians who eat little meat there.
Source: News | Metro Peru