In these times where innovation and technology is developing rapidly, we can now take benefit of end users and sustainability as well explained in the accompanying article.
We since 2013 we use this type of packanging in our products …
Innovation in packaging is the order of the day on food and drinks. Get a nicer, more sustainable and practical product is an ongoing challenge. As part of this trend include innovations and major releases into 3 main categories: pouches, coffee capsules and sustainable packaging; Lu Ann Williams stressed as Director of Innovation Innova Market Insights in its report on the “Keys of innovative packaging in 2015”.
The exponential growth in the number of packaging for food and beverages packaged in “pouch bag” in Europe has grown rapidly since 2010. In past figures increased to 2.5% in 2010 of new products in pouch to 4.0% in 2014 .
An important feature of the format in this category is its easy-open, located in one corner facilitating the way to serve the product. The package also allows more room for innovation in product presentation and to give more information.
The three product groups with older releases are:
Pet Food 20%
Food for babies 11%
Snacks and light meals 10%
In 2014 20% of new pet food products were packaged in pouches, This is 11% more than in 2010. In fact pouch format in 2014 became the number one type of packaging for pet food.
As for baby food new releases pouch format increased from 5.2% in 2010 to 15.8% in 2014. These releases pureed fruits and vegetables and pouches that can be heated in microwave are included.
Snacks and light meals
In 2014 58% of new type products snacks seeds and nuts were packed in pouch. Paando in 2010 from 4.6% to 8.1% in 2014. Its easy to reseal the package and manter the original product freshness is one of the criteria by which we have chosen this type of package.
Other interesting examples of innovation is in sparkling beverages. In the picture we see three products: Belgium, Holland and Austria.
2) Coffee capsules
The number of capsules from Europe has grown exponentially. In 2010 releases were located by 2.3% and in 2014 reached 21.8%.
Nestlé launched between 2010 and 2014 17% of the coffee capsules market.
The number of patents coffee capsules peaked in 2012. Another key point has been the popularity of providing consumers greener capsules or solutions to recycle more and better materials. By ejemploo the ECC (Ethical Coffee Company) launched biodegradable capsules. Meanwhile Nespresso in turn promoted a program for the collection and recilcado of their capsules. Turn a joint project between BASF, Sappi and Innovia created an ecological solution also fully biodegradable capsules.
3) Sustainable Packaging
Sustainability is at the foot of innovation and is becoming a value that often stands out more than the product. Here are three important examples of sustainable packaging: Valio, a container of Tetra Pak made with 100% renewable materials (Finland), Castor Sugar Daddy in its packaging which highlights its ecological character as it is made with 90% plant material (France) and Odwalla smoothie whose packaging is created with 100% renewable material and is recyclable.